Urban Radio Talent Do Not Promote Gigs and Good Quality Content Creation Enough
A MAJORITY of the press releases we get for Radio Facts for as long as I can remember are promoting gigs for everybody BUT black people especially black men. Black talent, especially at radio, RARELY are promoted and don’t promote themselves to the trades. Promoting yourself on social media is OK when it’s good quality content creation or great segments that happen in the radio studio but when it comes from a national 3rd party to THE INDUSTRY it has added benefits for the future of the talent. I’ve heard some people say, ‘we’re rarely promoted, so there is no news.’ That, unfortunately, is true. The ladder for black talent in the industry is often missing many rungs but I also know many black radio people also fear self-promotion for corporate disciplinary action.
Please tell me what radio corporation has a policy against promoting yourself and I will call them myself and ask them what the problem is. That makes NO sense to me but I’ve heard it time and again. For those who don’t promote themselves, I URGE you to look at the last segment.
