We Rely TOO Heavily on Others to Measure our Efficiency and Effectiveness
I have seen countless Black people ESPECIALLY on the radio side sit too comfortably for TOO long waiting for others to approve of or measure our efficiency and effectiveness not considering that there are radio people in management positions who are lagging when it comes to social media and music trends. When I hire people to work for me. I look for people who are smarter than me. Only a damn fool keeps hiring people they can direct, especially in today’s industry.
When it comes to YOU, if there is no risk to find a way to build your brand, without interrupting your radio corporation’s rules, there is no reward and when the company is done with you, it can lead to disaster depending on your age no matter WHAT your age. Be creative in your venture to build your brand and fill the current industry holes that are missing and on the radio side… there is a LOT. I have seen SO many black radio people keep getting the exact same positions after being laid off over and over for YEARS. At what point do we aim higher? If you are comfortable, it’s not the time to rest, it’s the time to WORK.
