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DETROIT, MI – As winter approaches, the need for warmth becomes critical for many Michigan families. That’s why Local 4 is joining forces with The Heat and Warmth Fund (THAW) for the “Go 4 It: Gift of Warmth Telethon.” Scheduled for December 2, the telethon aims to provide essential financial assistance to those struggling to pay their utility bills during the cold months ahead.
THAW has a long-standing commitment to serving vulnerable populations in Michigan, allocating over 80% of its donations directly to assistance programs. This ensures that the majority of contributions go straight to families in need, including children, seniors, and veterans, all of whom face unique challenges during the winter season.
The organization’s efforts extend beyond utility assistance. THAW also offers additional support through programs like the Maternal Health Program and MI Water Program, which are designed to holistically address the needs of families facing financial difficulties. These initiatives ensure that warm homes are not just a wish for the holidays but a reality for many.
The “Go 4 It” telethon will feature inspiring stories from families who have benefited from THAW’s services and provide viewers an opportunity to contribute to this vital cause. Every donation can make a significant difference, helping to keep the lights on and the heat running during the harsh winter months.
It’s a community effort aimed at ensuring no family has to choose between basic needs and survival. Tune in on December 2 to help spread warmth in Michigan.
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