Go 4 It: ‘Gift of Warmth’ telethon is live for THAW and families in need! (Video)

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Gift of Warmth Telethon Live

DETROIT, MI – The warmth of generosity is filling the air as Local 4’s “Go 4 It” telethon kicks off its “Gift of Warmth” event, aimed at raising crucial funds for families in need. The telethon is currently live, and dedicated volunteers are eagerly awaiting your calls to help support THAW, “The Heat And Warmth” fund.

This annual event has become a staple in the community, bringing together local businesses, organizations, and individuals who believe in the power of giving. THAW, which provides emergency utility assistance to low-income households, is not just about keeping the heat on; it’s about restoring hope to families facing challenging circumstances.

With the winter months approaching, the need for warmth becomes even more pressing. Families across the region are struggling to stay warm, and every dollar raised during this telethon goes directly to helping those in crisis. Volunteers are standing by with phones in hand, ready to take donations and ensure that everyone in our community has a warm home this winter.

As the broadcast continues, viewers can expect heartwarming stories from families whose lives have been changed thanks to THAW’s assistance, as well as interviews with community leaders and advocates who stress the importance of this cause. Supporters are encouraged to call in, donate, and share the love with friends and family via social media.

Tune in to the “Go 4 It” telethon and help ensure that every family has the gift of warmth this holiday season. Your contribution can make a significant difference!



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