Cumulus Media (NASDAQ: CMLS) announces that WWKX-FM in Providence, RI, flipped from its Rhythmic Contemporary format to Classic Rock on Saturday, November 2nd, debuting as the all-new 106.3 The Wolf. The station teased its new format with all-Halloween music on October 31st, followed by all Grateful Dead tunes on November 1st, stunting as “The Day of the Dead.” Cumulus Media has also launched a new website for 106.3 The Wolf at: https://www.thewolf1063.com/.
106.3 The Wolf joins Cumulus New London sister station 102.3 The Wolf/WMOS-FM with its Classic Rock format. The stations will share music, personalities, and features – but will have separate commercial breaks, separate local service elements, and local promotions and events in both markets.
Concurrently, Cumulus Media has announced that Providence Talk and Sports Program Director Doug MacGunnigle has been promoted to Regional Program Director for NewsTalk and Classic Rock/Southern New England. MacGunnigle will oversee 102.3 and 106.3 The Wolf, NewsTalk 630 AM/ 99.7 FM WPRO, and Sports Talk 790AM The Score in Providence, along with NewsTalk 980 WXLM in New London.
