Cumulus Media (NASDAQ: CMLS) announces the launch this week of the latest installment of its exclusive multi-part audio series, Your Music Plus, featuring stories from rising rap star Sexyy Red about her life, career, and the making of her new collaboration with Bruno Mars, the newly-released single “FJW.” The audio series runs for the next eight weeks on Cumulus Media’s Urban and Rhythmic CHR stations across the U.S.
The super-charged musical collaboration pairs Sexyy Red, one of hip-hop’s most exciting and unapologetic voices, with Bruno Mars, a fifteen-time GRAMMY® Award winner, thirty-three-time GRAMMY Award nominee, and one of the best-selling artists of all time.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “We’re thrilled to launch “FJW” by Sexyy Red and Bruno Mars as the next Your Music Plus campaign across our Urban and Rhythmic CHR stations. “FJW” bounces with infectious club energy and a bold, sexy sound our listeners will love. Coupled with exclusive audio from Sexyy Red about her life, career and collaborating with Bruno Mars, this Your Music Plus campaign is a testament to the incredible talent of both artists.”
Kevin Holiday, Executive Vice President of HipHop/R&B Promotion, Atlantic Music Group, and Lionel Ridenour, Executive Vice President of Promotion, Gamma Records, commented: “We are thrilled to announce that the new collaboration between Sexyy Red and Bruno Mars, ‘FJW,’ has been selected for the Cumulus Your Music Plus program!
This anthemic new song from Sexyy and Bruno offers listeners an unforgettable experience over and over again with each listen. We hope you enjoy it, and we extend our heartfelt thanks to Cumulus for featuring ‘FJW’ in their Your Music Plus program!”
Your Music Plus highlights new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.