Bloomberg Audio, the leading provider of radio business news in the United States, and Key Networks, a next generation radio syndication company, announce the launch of Bloomberg Business of Entertainment, a new 60-second radio report that takes listeners behind the scenes of the entertainment industry’s biggest stories.
In Bloomberg Business of Entertainment, Bloomberg’s Lisa Mateo and Karen Moskow cover the ever-changing habits of how media is consumed – from movies to music – in a compelling and revealing one-minute listener-friendly format.
The report will also focus on the challenges and struggles of film, cable television, streaming media, social media, and more. The Bloomberg Business of Entertainment report is suitable for virtually all formats and includes a 60-second spot, distributed once a day for airing Monday through Friday. The report is distributed to radio stations nationwide, in major markets including New York and Los Angeles.
Michael Lysak, Head of Bloomberg Radio Syndication, said: “The entertainment business has always been fascinating to watch, but it has never been at a more crucial crossroads than it is today. The storyline of the industry itself has all of the drama of a Hollywood blockbuster.”
Dennis Green, Chief Operating Officer, Key Networks, said: “Bloomberg’s team continues to add content that interests its listeners with the new Business of Entertainment feature. The team at Bloomberg will bring the stories that make news in this area to light. We look forward to stations adding this important content to their lineups.”
Bloomberg Audio’s world class radio news content includes live, customized reports for radio stations, Bloomberg Money Minutes, and Bloomberg specialty features that appeal to a diversity of audiences and interests, includingBloomberg Business of Sports Report,Bloomberg Black Business Beat, Bloomberg Real Estate Report, and Bloomberg Green Business Report.