Earlier today, Rolling Loud, the world’s largest hip-hop festival, kicked off their 10 year anniversary festivities with the Rolling Loud Golf Invitational presented by Eastside Golf. The tournament took place at the Turnberry Golf Resort in Aventura, Florida and was hosted by Complex’s Speedy Morman.
Attendees included former basketball player Courtney Lee, Pro Surfer Evan Geiselman, rapper and record executive Uncle Luke Campbell, World Long Drive Competitor Maurice Allen, rapper Pouya, rapper Fat Nick, Hip-Hop Icon Jadakiss, Multi-Platinum, and GRAMMY-Nominated Producer Foreign Teck. View event photos HERE.
Taking place at one of the top courses in South Florida, the second Rolling Loud Invitational delivered a luxury golf experience with a hip-hop spin. With a mission to make golf more accessible, the tournament raised funds for national HBCU golf programs and the Miami-based organization Fore Life, Inc.
In addition to their contributions, RL and Eastside Golf brought Howard University’s Women’s team and FAMU’s Men’s team to compete in the invitational. Rolling Loud co-founders and co-CEOs Matt Zingler and Tariq Cherif attended a Fore Life, Inc. event yesterday, engaging with young golfers aged 4 to 18 through golf and games at the Lauderhill Golf Course.
Eastside Golf has been at the forefront of bringing newer, younger, and more diverse audiences into the game via its apparel that offers a more culturally relevant perspective on the game. Its signature Swingman logo depicts a Black man in jeans, a hat, and a hoodie, with a Cuban link chain around his neck in mid-backswing. Since its founding in 2019, Eastside Golf has been worn by numerous rappers, including DJ Khaled, Fabolous, Jeezy, Wale, Jadakiss, Fat Joe, and Raekwon.
Eastside Golf boasts notable relationships with global brands including Mitchell & Ness, seven collaborations with Jordan Brand, and strategic partnerships and licensing deals with major entities such as the NBA, MLB, Mitchell & Ness, Bridgestone, and Mercedes-Benz USA.
Rolling Loud’s “10 Years of Rolling Loud” celebration continues tomorrow with Rolling Loud Miami, the flagship festival taking place December 13-15 at Hard Rock Stadium. Headlined by Future, Travis Scott, and Playboi Carti, the event promises an unforgettable weekend. For fans unable to attend in person, Rolling Loud will stream the festival live all weekend on Amazon Prime Video, as well as on Rolling Loud and Amazon Music’s Twitch channels.