Dee Dee Faison Promoted to Vice President of Multicultural Partnerships and Alliances
iHeartMedia, the leading audio company in America, announced today that Nicky Sparrow has been elevated to Executive Vice President of Multicultural Sales and Dee Dee Faison has been elevated to Vice President of Multicultural Partnerships and Alliances effective immediately. Sparrow and Faison will report to Tony Coles, President of Multicultural Business and Development.
In her new role, Sparrow will continue to focus on driving results for advertising partners by leveraging iHeartMedia’s unparalleled assets including broadcast radio, podcast, digital, data and events platforms as well as The Black Effect Podcast Network and My Cultura Podcast Network serving multicultural audiences across the country.
In her new position as Vice President of Multicultural Partnerships and Alliances, Faison will play a pivotal role in building and driving best-in-class comprehensive partner programs, including the development and execution strategy to further expand and scale iHeartMedia’s strategic multicultural initiatives.
“We’re excited to officially elevate Nicky and Dee Dee to our executive team,” said Coles. “These talented leaders bring a wealth of experience and a fresh perspective that will be instrumental in driving our mission forward of connecting our clients and partners with iHeartMedia’s multicultural audiences.”
Sparrow, a seasoned media industry leader, has built an impressive 25-year career at iHeartMedia, excelling in high-level management and sales roles across major markets. Most recently, she served as Senior Vice President of Multicultural Sales.
Committed to giving back, Sparrow serves on the board of directors for the Radio Advertising Bureau, Florida Association of Broadcasting, The First Tee of North Florida and St. Jude Children’s Research Hospital. In recognition of her philanthropic efforts, she was named St. Jude’s 2024 Partner of the Year.
Faison, a 24-year veteran of the media and entertainment industry, joined iHeartMedia in 2020 as the Director of Client Success after leading event strategy and marketing for WBLS in New York. Her career includes roles at Sony Music and Initiative Media, as well as work with high-profile clients such as the Food and Drug Administration, Toyota, McDonald’s and Wells Fargo. Faison is a graduate of Howard University.
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