The Radio Mercury Awards is pleased to announce Chad Broude, co-founder/chief creative officer, Highdive Advertising, as the 2025 chief judge for the 34th annual Radio Mercury Awards competition.
Broude describes himself as a student of culture, committed to leveraging its power to deliver impactful work that propels brands forward. Along with his co-founder and co-chief creative officer, Mark Gross, Chad oversees the creative efforts for clients including Jeep, State Farm, BetMGM, Jersey Mike’s, NHL, KFC, Frito-Lay and Perfetti Van Melle.
His work has helped lead Highdive to accolades such as 2024 Radio Mercury Awards Best of Show honors, Ad Age’s 2024 A-List, Adweek’s Breakthrough Agency of the Year, Fast Company’s Most Innovative Company’s list, and four number ones on the USA Today Super Bowl Ad Meter in the last five years.
“Ideas that stand out have been a crucial part of my career, and in my various roles, those ideas can become award-winning and celebrated at shows like the Radio Mercury Awards,” said Chad Broude. “The opportunities for creative in radio and audio are growing, and I am looking forward to sitting down with my final round jury and hearing those ideas come to life.”
“We are thrilled to have Chad as our chief judge and we are so grateful for his continued support of the awards,” said Mike Hulvey, president and chief executive officer, RAB, and chair of the Radio Creative Fund. “Highdive has a strong history of great creativity in radio, proving it continues to be a strong medium and great opportunity to showcase creativity.”
Award categories for the 2025 Radio Mercury Awards will be announced in December along with Call for Entry guidelines and deadlines.
