Atlantic Music Group has named Alana Dolgin to the newly-created position of President of Digital Marketing at the company. In her new role, Dolgin will oversee digital marketing across Atlantic Records, 300 Entertainment, and 10K Projects. She will also continue in her role as President of Homemade Projects, a successful talent management, merchandise, touring, and digital marketing company.
“Over the years I have witnessed Alana’s remarkable ability to drive results and inspire teams through innovative thinking and exceptional leadership,” said Atlantic Music Group’s Chief Operating Officer Zach Friedman. “She is the best digital marketer in music and is already making an impact on artist campaigns across Atlantic Music Group.”
Dolgin was named President of Homemade Projects in 2021, building a potent influencer marketing management company that included clients such as Jake Shane, Anna Shumate, Track Star/Public Opinion, Emma Brooks McAllister, Zack Lugo, Zoi Lerma, Baron Scho, and Zachirific.
“I’m excited to bring my own innovative approach to music marketing through the lens I’ve developed from working in depth with creators and brands over the years,” said Dolgin. “The music ecosystem is more interconnected than it’s ever been and digital is the throughline. I’m grateful that Elliot, Zach, and Tony share this vision.”
Already in her tenure at Atlantic there have been some early wins with social campaigns for the ROSÉ/Bruno Mars duet “APT.” and Don Toliver’s “NEW DROP.”
Dolgin began her career at Columbia Records, moving to HITCO in 2018 as a manager in commerce and promotion. While there, she spearheaded the TikTok campaigns for Cardi B’s “Up” and Guayanese-American rapper Saint JHN’s “Roses.” Under Dolgin’s direction, “Roses” secured over 4.5 billion plays on TikTok in a single month. She then went on to lead influencer marketing at Flighthouse which prepared her to build her own viral marketing agency ahead of partnering with Homemade Projects in 2021.
Dolgin will be based in Atlantic Music Group’s Los Angeles offices, reporting to Atlantic Music Group Chief Operating Officer Zach Friedman and General Manager Tony Talamo.