Sylvia Rhone Announces Joint Venture With Epic Records

Epic Records has inked an exclusive joint venture with renowned music industry executive Sylvia Rhone to form Vested in Culture (VIC), it was announced today by Doug Morris, CEO of Sony Music Entertainment, L.A. Reid, Chairman & CEO of Epic Records, and Rhone.As Chairman of VIC, Rhone will report to Reid and oversee the day-to-day operations of the New York-based label.Stated Morris, “Sylvia is one the most talented and gifted creative executives in the industry. She is a proven success who time-and-again has displayed a special understanding of how to inspire great artistry and develop hits. We are excited to be working with her on this new venture, and we are proud to call her a member of the Sony Music family.””It gives me great pleasure to work alongside the most successful female record executive of all time,” remarked Reid. “She has taste, style, vision and rappers Casey Veggies and Cashius Green.