In celebration of International Women’s Day, Hello Sunshine, a part of Candle Media, and iHeartPodcasts, the No. 1 podcast publiPodtrac, announced today they have teamed up to launch “The Bright Side” – an innovative, new, female-led audio project that will inspire listeners and add joy to their morning routines.
Debuting March 25, “The Bright Side” is co-hosted by journalist, TV host and podcaster, Danielle Robay and Emmy-nominated journalist, host and producer, Simone Boyce who will deliver a daily morning show-style podcast created to inspire, educate and empower women as they tackle life each day.
This new format will bring the Hello Sunshine community together for a daily dose of entertainment, culture, wellness, fashion, books and more. The announcement was made today during a conversation at the SXSW Festival in Austin, TX.
Reese Witherspoon will serve as executive producer on the podcast alongside Maureen Polo and Natalie Tulloch for Hello Sunshine; and Ali Perry and Conal Byrne for iHeartPodcasts.
“The Bright Side” is a funny, approachable and intimate forum that will tackle life with optimism. Committed to exploring the world through a female-centered lens, Robay and Boyce will share fresh, nuanced and playful perspectives on everything from pop culture to wellness, lifestyle and beyond. For 30 minutes each day, listeners will join the hosts as they share the bright side of life, alongside experts and celebrity guests.
“We have found that our audience makes it a point to seek out positivity in their personal and digital lives with 59% of female consumers agreeing that they want content that makes them feel joyful,” said Maureen Polo, Head of Direct-to-Consumer at Hello Sunshine. “Podcasting offers a level of thoughtful engagement you can’t really get in other media types, which is why it is such a perfect medium to launch ‘The Bright Side.’
We have been tracking the exploding podcast medium for a while – seeing new audiences, formats and genres everyday – and know that iHeartPodcasts is the best partner given its unmatched production, marketing and sales acumen at a level few others in media can deliver.”
“Hello Sunshine is the perfect partner for this ambitious project, given their incredible sense of cultural issues and trends, and their astute, highly engaged fanbase,” said Will Pearson, President of iHeartPodcasts. “Podcasting has managed to reinvent a few genres now – from fiction to sports to health and wellness – and we believe it can also innovate on this idea of a daily “morning show,” a format that is prevalent in TV, but is still missing in the podcast medium. With Reese and her team at the creative helm, we are excited to launch this show together.”
“The Bright Side” will be distributed by iHeartPodcasts, which is home to more than 850 original podcasts with over 200 million downloads each month. iHeartPodcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime—and everything in between—making iHeart the largest publihere.
