In a landmark agreement, Primary Wave has acquired a 50% stake in the estate of the legendary rapper Notorious B.I.G., valuing his body of work at over $200 million. This partnership encompasses a significant portion of Biggie’s music publishing, recording rights, and his name, image, and likeness.
Voletta Wallace, Biggie’s mother, was instrumental in orchestrating this deal shortly before her passing in February 2025 at the age of 78. Her unwavering dedication since her son’s untimely death in 1997 ensured that his legacy remained intact and thriving.
Under Voletta’s stewardship, the estate expanded its holdings, increasing its stake from 50% to full ownership by 2020. This strategic move allowed for greater control over Biggie’s catalog, leading to innovative projects such as virtual reality concerts featuring his digital avatar.
The collaboration with Primary Wave aims to further elevate Biggie’s status as a cultural icon. Plans include developing a Broadway adaptation of his life story and creating immersive music experiences that resonate with both longtime fans and new audiences.
This partnership reflects a broader industry trend of artists’ estates collaborating with publishers to preserve and expand the legacies of influential musicians, ensuring their contributions continue to inspire future generations.
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