The Creator Economy Takes Center Stage as Creators, Influencers and Brands Meet at NAB Show
The innovative Creator Lab debuts at the 2024 NAB Show Washington, D.C. – In a world where digital innovation is rapidly transforming traditional broadcast, media and entertainment industries, the creator economy has emerged as a driving force, reshaping the landscape and redefining how content is created, distributed and monetized. The Creator Lab is an exciting new addition to the 2024 NAB Show scheduled for April 13-17 (Exhibits April 14-17), at the Las Vegas Convention Center. This groundbreaking show floor experience includes interactive exhibits, expert panels, hands-on workshops and networking events that focus on creators, equipment, distribution channels and monetization techniques.
NAB Show is the world’s largest showcase of the technology and tools creators need to continuously improve the quality of content and delivery. Sessions will explore the role of AI in the production workflow, the opportunities behind effective creator/brand partnerships, emerging technologies like VR and spatial computing, designing the perfect workspace and mobile kits for speedy and effective content creation and building a robust and flexible infrastructure to power the creator-driven content economy.
The creator economy continues to upend traditional media creation, production, advertising and distribution while borrowing the best of past models. According to Goldman Sachs, 50 million people around the world now work in the creator economy, and the industry’s total economic value may have jumped to $250 billion in 2023. That number is expected to double in the next few years as the creator economy approaches 25% of the overall global value of the entertainment industry.
“We are witnessing an unprecedented surge in the number of people actively participating in the creative economy,” said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. “We’re enormously excited to launch Creator Lab as a home base at NAB Show for this community – a hub with tailored education and networking, all in the center of the world’s largest showcase of the tech and tools that make content come to life.”
Jim Louderback, award-winning curator and author of the weekly Inside the Creator Economy newsletter, will emcee this year’s event, along with Robin Raskin, a longtime journalist and events producer. The team is partnering with NAB Show to create an engaging experience that captures the attendees’ imagination about how to work with this new world of media creation.
Last year, NAB Show drew more than 65,000 attendees to experience and learn about the latest advancements and trends in broadcast, media and entertainment led by more than 1,200 exhibitors. Nearly a quarter of show participants identify as content producers and creators. And that number will continue to increase as more and more people recognize the rewards of new media platforms.
Avoiding Legal Landmines explores how creators and brands can navigate copyright, royalties, licensing, payments and other legal-must knows to stay on the right side of the law.
Investing in the Creator Economy introduces the big studios, VCs, and new entertainment companies making substantial investments in the creator economy.
The Creator Ecosystem looks into how agents, intermediaries and brands are working with creators.
Building the Live Streaming Studio dives into live-streaming setups, including details on hardware, cameras, mobile devices, lighting and more, led by Sammy Shayne, CEO of Fame Talent, and Bryan (Chubby Coach), Co-Founder of Couch Fame.
Building On Top Creator Platforms focuses on how to build billion-dollar media companies on top of YouTube, TikTok, Vimeo, Roblox, Fortnite and other emerging platforms.
Gainesville's small business scene just took a gut punch. A slew of 49 lawsuits has blindsided iconic local establishments, all tied to ADA compliance issues. Just when these owners thought they could catch a break, they're now forced to either settle or brace for costly legal battles.
Here's...
Today’s real estate market is apparently balanced. Not quite a buyer’s bonanza—but hey, it’s “tilting in favor of buyers.” Isn’t that a comforting thought? But let’s dig deeper. The phrase “balanced” sounds good on paper, but what does it actually mean for those trying to buy or...
Blackstone is in a bit of a pickle. Once the darling of private equity, the firm now faces a stark reality. The cheap money era? It’s history. And with interest rates climbing like a kid on caffeine, those bold bets that fueled their meteoric rise are suddenly...
OHSU Health has a new captain steering the ship. This time, it’s an insider taking the helm. But let’s not hold our breath for sweeping changes just yet. Dr. Jason H. Kauffman steps into the role, bringing years of experience within the organization. He’s been with OHSU...
Cathie Wood, the face behind Ark Investment Management, just pulled a $40 million sell-off on some of the biggest tech stocks. Pretty bold move, right? Here’s the deal: she’s known for swooping in when stocks dip and cashing out after they've had a good run. But this...
Clerk in Murdaugh Murder Trial Admits to Misconduct
A clerk involved in the high-profile murder trial of Alex Murdaugh has pleaded guilty to charges related to the unauthorized dissemination of graphic evidence. This incident has raised concerns regarding the handling of sensitive materials in legal proceedings.
The clerk, who...
A Week into Immigration Operation: Impact on Minnesota's Somali Community
In recent weeks, an immigration enforcement operation conducted by U.S. Immigration and Customs Enforcement (ICE) has focused on Somali immigrants in Minnesota. This operation has resulted in at least 19 arrests within its first week. The specific details...
Shifts in the Attention Economy
The concept of the attention economy has been a significant topic of discussion in recent years, particularly as digital platforms have evolved. The attention economy refers to the way in which media and technology companies compete for users' attention, often leading to the...
Concerns Over Conditions at Immigration Detention Centers
Human rights organizations have raised significant concerns regarding the conditions at immigration detention facilities operated by U.S. Immigration and Customs Enforcement (ICE). These facilities, including the largest immigration detention center in the nation, have been the focus of scrutiny due to...
