A recent survey reveals that 59% of institutional investors prioritize market insights and thought leadership when selecting asset managers, underscoring the importance of strategic communication in investment decisions. This data highlights the competitive edge that well-crafted market commentary can provide, making it a crucial element for asset managers aiming to attract and retain clients.
BOSTON–(BUSINESS WIRE)–Nearly six in ten (59%) institutional investors say their likelihood of investing with one asset manager over another is directly influenced by the market commentary and other thought leadership managers put out, according to new survey data released today by CoreData Research. The findings help to answer a key question: Is thought leadership worth the investment of time and energy given the reams of content in the asset management space? Yes, if done right. CoreData Re
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