Music technology company Audoo has partnered with GEMA, the German performing rights organization, on its Music Impact Study. This study aims to quantify the commercial value of background music in gastronomy and retail spaces, with Audoo’s technology capturing real-time songplay data contributing to sales uplift.
Audoo’s Audio Meters, which are music recognition hardware, have been installed in hundreds of venues. These meters have recognized over 130,000 tracks, offering insights that demonstrate how background music increases sales by an average of 8% in retail and 5.4% in gastronomy. This suggests that a music license is a worthwhile investment for businesses.
The most-played song in the Retail sample was “Lifeline” by Glockenbach featuring Ella Henderson, while the most-played track in the Gastronomy sample was “Austin” by Dasha. Other notable tracks include “Wave” by Fast Boy and Raf (in Gastronomy), with top domestic artists like Trettmann (Retail) and Michael Schulte (Gastronomy) leading the charts.
The Music Impact Study, led by international scientists, used multiple methodologies to examine the connection between music and sales. It began with literature research, quantitative surveys, and expert interviews before moving to an empirical field study at the point of sale.
Audoo’s intelligent client dashboard revealed trends and insights, while the simple, plug-and-play installation process of its devices in venues and their GDPR compliance highlighted the value of this technology for retail and hospitality businesses.
Sonja Schoenfeld, Project Manager of the Music Impact Study at GEMA, praised the real-time data collected using Audoo technology, noting its usefulness in analyzing the impact of music in commercial spaces. Johannes Everding, Director of Business Development at GEMA, emphasized Audoo’s innovative technology and its role in facilitating effective data collection. Ryan Edwards, CEO and Founder of Audoo, highlighted the importance of real-world data in demonstrating the impact of music in public spaces.
The Music Impact Study underscores the value of accurate music usage tracking and its potential to benefit both businesses and rightsholders.
For more information, visit GEMA’s research page or request an Audoo Audio Meter™ for your business.
Overall Top Songs Recognized by Audoo
Retail Sample:
“Lifeline” by Glockenbach ft. Ella Henderson
“Cynical” by Chris de Sarandy, Safari Duo, twocolours
“The Feeling” by Lost Frequencies
“Angel Eyes” by Ásdís
“Strangers” by Kenya Grace
Gastronomy Sample:
“Austin” by Dasha
“A Bar Song (Tipsy)” by Shaboozey
“Belong Together” by Mark Ambor
“Wave” by FAST BOY, Raf
“Dancing In The Flames” by The Weeknd
Top Domestic Tracks Recognized by Audoo
Retail Sample:
“Lifeline” by Glockenbach ft. Ella Henderson
“Cynical” by Chris de Sarandy, Safari Duo, twocolours
“I’ll Be There” by Rita Ora, Robin Schulz, Tiago PZK
“Waterfall” by Michael Schulte, R3HAB
“Holding On” by Leony
Gastronomy Sample:
“Wave” by FAST BOY, Raf
“Human Being” by Nico Santos
“Friends” by KAMRAD
“Beautiful Reason” by Michael Schulte
“Someday Soon” by ClockClock
Top Domestic Artists Recognized by Audoo
Retail Sample:
Michael Schulte
Leony
Glockenbach
ClockClock
Zoe Wees
Gastronomy Sample:
Trettmann
Bläck Fööss
Nico Santos
Purple Disco Machine
FAST BOY
In 2024, Audoo partnered with PMY Group to integrate the Audoo Audio Meter™ into tech stacks for major events, enhancing public performance reporting. The company also joined forces with the Irish Music Rights Organisation (IMRO) to improve public performance royalty distributions in Ireland. Audoo’s board of advisors expanded with industry experts Steve Clark, Isabel Garvey, and Sean O’Malley.
The Audoo Audio Meter™ is a GDPR-compliant, advanced music recognition technology that provides more accurate public performance data. Supported by music icons like Sir Elton John and ABBA’s Björn Ulvaeus, it helps businesses track and report music usage, ensuring royalties are properly paid.