iHeartMedia Milwaukee has launched a new radio station, B97.3, which will now play Adult Contemporary music, featuring hit songs from top artists such as Adele, Michael Jackson, P!nk, Maroon 5, and Madonna. Along with the music, B97.3 will introduce a fresh lineup of radio personalities to engage with its listeners.

Dan Lenz, iHeartMedia Milwaukee’s Market President, expressed excitement about the debut, calling B97.3 a perfect addition to the company’s existing stations. He believes it will be a major success with both listeners and clients.
As part of the rebranding, Green Bay Packers and Wisconsin Badgers football games, previously aired on 97.3-FM, will now be broadcast on 95.7 WRIT-FM.
iHeartMedia continues to dominate the Milwaukee market with a comprehensive range of platforms, including broadcast stations, live events, digital businesses, and its iHeartRadio service. This free, all-in-one platform provides music, podcasts, and live streaming radio across over 500 platforms and 2,000 devices, including smartphones, tablets, smart speakers, and more.
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