Prime Day started at 12pm PT / 3pm ET on Monday, July 16 offering an epic day (and a half) of our best deals; Amazon device deals start now –12am PT / 3am ET – save up to 50% on select Amazon devices.
Prime Day will feature more than 140 Spotlight Deals in the U.S. – save $20 on Fire TV Stick with Alexa Voice Remote, only $19.99; up to 50% on apparel for the whole family from select Amazon brands, including Amazon Essentials, Goodthreads, Daily Ritual, and more; and up to 40% on select outdoor toys, including select Nerf, Green Toys, and Radio Flyer products
Prime Members can shop select deals in person at Whole Foods Market, Amazon Books, Amazon Pop-Up locations, and Treasure Truck Prime Day (and a half) will kick off at 12pm PT / 3pm ET on Monday, July 16, offering 36 hours of deal shopping and, with more than one million deals worldwide, there’s something for everyone – from tech enthusiasts to home chefs to fashion lovers. Prime Day will feature double the deals on Amazon devices, which start now – 12 hours early – and offer the biggest savings yet on Alexa-enabled products like Echo, Fire TV, and Fire tablets, in addition to new categories from home security to Echo devices with screens. Anyone can shop and save this Prime Day by joining Prime or starting a free trial at Amazon.com/primeday.
To find what they love even faster, members can explore Prime Day deals organized by more than 40 of the most-shopped-for interests – from style and fashion to electronics, cooking, travel, and more. Prime Members can shop for deals online, on the go via the Amazon App, or in person at Whole Foods Market, Amazon Books, Amazon Pop-Up locations, and Treasure Truck. Plus, members can watch live Prime Day programming at Amazon.com/primeday where hosts will reveal top deals, shopping tips, and trends during peak shopping times. In fact, members can shop featured products right there, as they’re watching.
Prime Day Deals Preview
Amazon continues to add more and more deals. This year, members will find more than one million deals worldwide – up from more than 100,000 just two years ago. In addition to limited-time Lightning Deals throughout the 36-hour event, Prime Members in the U.S. will find more than 140 highly curated Spotlight Deals, which offer our deepest discounts on top brands and the most popular products. Below is a selection of deals members can expect to find on Prime Day.
Amazon Devices:
Prime Members new to Amazon Music Unlimited can get the best deal in Amazon Music history: Six months free of the premium music streaming service with purchase of select Amazon Echo devices during Prime Day.
- Save $20 on Fire TV Stick with Alexa Voice Remote, only $19.99
- Save $110 on Toshiba 50-inch 4K Ultra HD Fire TV Edition, only $289.99
- Save $30 on Echo Spot, only $99.99
- Save $30 on Echo (Second Generation), only $69.99
- Save $20 on Echo Dot Kids Edition, only $59.99
- Save $100 on Echo Look, only $99.99
- Save $60 on Amazon Cloud Cam, only $59.99
- Save $75 on Ring Video Doorbell Pro, only $174
- Save $30 on Fire HD8 tablet with Alexa, only $49.99
- Save $30 on Fire HD 8 tablet and new Show Mode Charging Dock bundle, only $79.99
Eligible Prime Members get 10% back on select Amazon devices, including Echo, Fire TV, and Kindle, when they shop on Prime Day using the Amazon Prime Rewards Visa Card or Amazon Prime
Store Card
Amazon Brands:
- Save 30% on everyday essentials from AmazonFresh, Presto!, and Solimo
- Save up to 50% on apparel for the whole family, including Amazon Essentials, Goodthreads, Daily Ritual, and more
- Save up to 30% on AmazonBasics items such as bedding, office products, cookware, and electronics accessories
- Save up to 30% on furniture and home décor from Rivet and Stone & Beam
- Fashion:
- Save up to 50% on athleisure shoes for men and women from top-selling brands, including adidas, New Balance, and Puma
- Save up to 50% on activewear from top-selling brands, including Champion, Lacoste, Russell, and Puma
- Save up to 40% on select denim styles for kids from Levi’s and The Children’s Place
- Save up to 40% on select jeans for men and women from Hudson, NYDJ, and Lucky
Electronics:Premium brand 49-inch 4K Smart TV, only $438
Premium brand 55-inch 4K Smart TV, only $478
Premium brand 65-inch 4K Smart TV, only $649
- Save $300 on LG V35 ThinQ, a Prime Exclusive phone, only $599.99
- Save up to 30% on the Bose SoundLink Micro Bluetooth speaker
- Save on Bose QuietComfort 25 Headphones, only $125
- Save on Sony WH-CH700N Wireless Noise-Canceling Headphones, only $98
- Save 50% on Sennheiser HD 4.50 SE Wireless Noise-Canceling Headphones
- Save 25% on Nura Headphones
- Save up to 40% on select Micro SD/SD Cards and USBs
- Save up to 35% on PC gaming laptops, desktops, and accessories
- Save up to 30% on 3D printers
- Save up to 35% on select monitors, laptops, routers, indoor lights, outdoor barn lights with photocell, etc.
Amazon Prime Store Card
Smart Home:
- Save up to 40% on select Smart Home products
- Save 40% or more on select Noon Home Smart Lighting products
- Save 30% or more on a smart sprinkler controller
- Save on Etekcity Wi-Fi Smart Plugs – works with Alexa
- Home & Kitchen:
Save up to 30% on select furniture, mattresses, and rugs - Save 30% on select Kenmore refrigerators, ranges, waVideo Games:
- Save 25% on Microsoft Xbox One S 1TB Starter Bundle + Rare Replay, only $229.99
- Save on Nintendo New 3DS XL – Super NES Edition with Super Mario Kart, only $149.99
- Save on Nintendo Switch Gaming Bundle, only $299.99
Toys, Books & Baby:
- Save up to 40% on select outdoor toys, including select Nerf, Green Toys, and Radio Flyer products
- Save up to 40% on select indoor toys, puzzles, and games, including select Play-Doh, Ravensburger, and Crayola products
- Save 30% on select products from Melissa and Doug
- Save 30% on select STEM toys, including select Anki, Osmo, and
Sphero products
