Arbitron Sets New Criterion for Redefining Metro Survey Areas
Changes in radio broadcasters’ business environment prompts re-evaluation of 13-year old policy
70- point listening/commuting criterion replaces the 55-15 listening/commuting criteria
New rule in effect in time for Fall 2011 redefinitions
(NYSE: ARB) announced today an updated criterion for redefining metro survey areas in its diary markets. Arbitron establi
