Arista Records today announced the appointment of Veronica Sanjines to General Manager. Based in New York, Sanjines will report to David Massey, President and CEO, Arista Records.
In her new role, Sanjines will oversee general operations for the label, utilizing her vast knowledge of the music industry, complimented by her strong discipline in both strategic marketing and artist relations. Under her purview, .”
Sanjines added, “The success David and the team have built over the last five years is a testament to their dedication and focus on artist development in a highly competitive landscape. I hope to continue to build upon this foundation in my new role at Arista and I am so excited to return to the Sony Music family where I started my career over 20 years ago as a college rep.”
For the past two decades, Sanijnes has held various roles in the music industry. Most recently,
