Asics Unveils ‘Bouncy’ Footwear with New Foam Tech
Asics is pumping up its kicks with a new foam formula. Sound exciting? Depends if you buy into the buzz or just want a shoe that gets you from A to B.
The MegaBlast and SonicBlast are the latest additions, armed with the brand’s new FF Turbo Squared foam. The claim? A “bouncy” ride. But remember, marketing fluff is lighter than any foam.
Ticker Check: Asics isn’t publicly traded. So, if this is your jam, you’re looking at the consumer market, not a stock portfolio boost.
Who’s Winning? Runners who love tech upgrades and have cash to burn might feel like they’re winning. Asics is betting on them to step up and pay up for the latest and greatest.
Who’s Losing? Competitors like Nike (NKE) and Adidas (ADDYY), who have their own foam flavors. And maybe your wallet if you’re easily swayed by what’s trending on Instagram.
Spin Zone: New foam, two new styles, and a marketing team working overtime. But as always, the proof is in the running.
Here’s the thing: if you’re investing, this is a consumer play, not a market mover. The takeaway? If you’re in it for the tech, lace up. If you’re looking for stock gains, look elsewhere.
Original source: Latest from Forbes