Today, BandLab Technologies, a global innovator in music creation tools and platforms, welcomes Kevin Breuner as the Head of Artist Development and Education, and Jessica Strassman as the Head of Industry Relations & Artist Services (Americas).
Reporting directly to BandLab Technologies’ CEO & Co-founder Meng Ru Kuok, they will work across the group’s leadership teams and serve to deepen the bond between the group and creators.
Recognized as a pivotal force in the digital music space, BandLab Technologies offers an end-to-end ecosystem that champions creators, artists, and producers at every stage of their musical journey.
This includes the world’s leading social music creation platform BandLab, legendary professional-level digital audio workstation Cakewalk, artist services platform ReverbNation, and global beat marketplace Airbit.
In his new role, Kevin Breuner will develop and oversee strategies to support artist development with a focus on helping the next generation of artists navigate the complexities of the industry, whether they’re hobbyists, successful indie musicians, or artists seeking a major label signing.
Prior to BandLab Technologies, Kevin spent 17 years at CD Baby, serving as SVP of Artist Engagement and Education where he created and developed the company’s content marketing strategy through the DIY Musician brand.
“BandLab has quickly become the leader in the new emerging creator economy with amazing tech-driven tools that make a music career accessible to everyone,” says Breuner. “I’m excited to help the next generation of artists — as well as established artists — from around the world grow in their passion for creating and sharing music.”
Jessica Strassman will drive leadership efforts in industry engagement, and support the global ecosystem of established artists and labels looking to authentically connect with the BandLab community.
Jessica joins from TikTok, where she managed label partnerships between the platform and Universal Music Group and Warner Music Group’s record labels.
Prior to TikTok, she played a pivotal role in artist services on the music team at Twitch. Before joining Twitch she spent seven years in A&R at Columbia Records. “BandLab has lowered the barrier to entry for music creation and expression through accessible tools and a robust social community,” says Strassman. “I’m excited to share BandLab’s mission with the music industry and creative communities.”
These significant hires come on the heels of BandLab Technologies’ recent initiatives focused on deeper brand engagement within its ecosystem.
This includes a suite of new integrations between BandLab and Airbit, as well as the rebranding of ReverbNation, Cakewalk, and BandLab Technologies, all of which underscore the company’s commitment to enhancing its suite of tools and extending its support to diverse communities of musicians and fans.
“At BandLab, our vision has always been centered on empowering the global community of creators,” says Kuok. “Kevin and Jessica’s collective industry expertise brings tremendous real-world insights that will directly shape our future strategies and offerings, ensuring we stay ahead in serving both artists and the wider music community. Whether you’re an independent or major label artist, these are key appointments as a music-focused organization and a reiteration of our commitment to empowering creators across the entire music ecosystem.”
