Today, Big Noise Music Group announced that veteran music executive Adam Muhlbaum has been promoted to General Manager, guiding the large-scale vision of the label’s acts into the future.
In his new role, he will focus on business development in licensing and brand partnerships while also overseeing administration and royalties for the LA-based label. With more than a decade of expertise spent supporting and marketing artists of all genres, he bridges the gap between helping Big Noise’s roster of iconic trailblazers like The Used, Goldfinger, and The Veronicas continue innovating while shaping exciting next evolutions for the likes of iann dior, Tyler Posey, girlfriends and 408.
Adam previously served as Big Noise’s Senior Vice President of Marketing and Project Management, where he wore many hats. He quickly ramped up the label’s presence and helped cement both the company and its artists as major power players in the modern media landscape.
Now, he will be passing along the day-to-day label operations to the new VP of Marketing Heather Castillo, and Manager of Label Operations Josh Cohen. Heather has been with the company for 5 years, and Josh for 2 years. Both are excited to take on their new roles and continue to grow the label.
“Helping to build Big Noise for the past six years alongside Nick, Jon, Feldy, and our incredible label team has been a true highlight of my career and more fun than I ever could have imagined,” shares new Big Noise General Manager Adam Muhlbaum. “Our next chapter will be focused on bringing broader creative opportunity to our entire roster — current and future. Stay tuned…”
“Adam has been an incredible asset and leader since Big Noise first opened in 2018,” shares Big Noise President Jon Cohen. “We’re so excited to see him and the rest of our team grow into new roles and lead our artists to new frontiers.”
“Adam has been with us since day one and has consistently proven his value and expertise while still making Big Noise a positive, productive home for our artists and writers. The sky’s the limit for our whole amazing team,” shares Big Noise CEO Nick Gross.
As the team around him at Big Noise grows into their new roles, Adam will bring the community-centric spirit of collaboration that has united the label from day one into his position as General Manager, more tightly connecting every operational piece to elevate Big Noise’s artists to wider audiences – from the studio to stages around the world.