Her App is Changing the Way HBCUs Raise Money
Although spare change technology, also known as round-ups, has been around for a few years, Dominique King, Founder of I Heart My HBCU, was the first to bridge this technology to Historically Black Colleges & Universities (HBCUs) via a single mobile app. “I Heart My HBCU became the first platform where users could donate spare change to any of the 104 HBCUs in one place,” says King.
King launched this groundbreaking funding platform three years ago, in 2017, joining an elite group of black women tech entrepreneurs. This technology could have been directed towards many other areas of need, but her plan was to preserve the rich heritage of HBCUs and combat challenges that lead to the closures of some of these great institutions, such as Concordia College in Alabama.
King is passionate about her efforts to preserve the viability of these institutions; being a HBCU graduate herself, of the prestigious Howard University in Washington, D.C., How It Works In as little as 2-minutes, users can download the I Heart My HBCU app in iOS or Android stores and link their bank account. The I Heart My HBCU app rounds up each credit or debit card purchase to the nearest dollar. The spare change will then be donated to the user’s five favorite HBCUs. “When creating this app, it was important for me to encourage HBCU Alumnae to support all HBCUs. Users can easily adjust how much or how little of their spare change they share to their five favorite HBCUs,” says King. Always innovating, King is continually updating the app to attract more non-HBCU alumnae, in an effort to help HBCUs expand their donor base beyond its students and alumnae, into other segments of the Black community and all supportive communities in general. While HBCU alumnae are large in numbers, preserving our HBCUs will take a community effort. I Heart My HBCU’s chat integration creates a virtual community for HBCU alumnae, the Divine Nine, and friends of HBCUs to network, exchange ideas, support other black-owned businesses and, most importantly, support HBCUs. During a time when people are increasingly isolated due to the pandemic, we need a tool that fosters community. Recognizing the dire need for communal interaction, I Heart My HBCU intentionally goes beyond a “set and forget” platform and attempts to attract new users and keep them engaged with features such as chatrooms, in-app challenges, and even the chance to get your student loans paid!
