BMG has announced the promotion of Allegra Willis Knerr to Executive Vice President, Global Synch Licensing, serving as the lead senior executive managing its synch licensing teams around the world. She will continue to report directly to Dominique Casimir, BMG Chief Content Officer.
Based in Los Angeles, Willis Knerr was previously appointed to head BMG’s global synch licensing team as SVP, Global Synch Licensing, in early 2022. She is responsible for overseeing and supporting BMG’s global synch licensing business, all licensing initiatives and policies, driving and optimizing the workflows and output of the synch licensing team in BMG’s territories around the world.
Casimir said, “Allegra is playing a key role in setting our Synch standards globally and
Willis Knerr joined BMG following the acquisition of Bug Music in 2011, where
