Bose & LISA: Sound, Style, and a Real Shift in the Collaboration Game
Bose and LISA: More Than Hype
You’ve seen the celebrity “collabs” before—most are quick cash grabs with little real input. This time, it’s different. Bose is celebrating 60 years at the top of the audio game, and they’re not handing the keys to just anyone. LISA isn’t just another pop star—they picked her for a reason. As one of BLACKPINK’s global icons, LISA’s influence goes beyond music charts. She’s been shaping fashion, tech, and culture for years, with fans that buy in everywhere from Seoul to Los Angeles.
With the new Bose × LISA Ultra Open Earbuds, the partnership runs deeper than a signature on a box. LISA worked with Bose engineers and designers to build something that actually reflects her style and the way she connects to sound and her audience.
A Closer Look: Ultra Open Earbuds Built for Real Life
Engineering That Stands Out
Bose isn’t messing around with audio tech, and these earbuds show it. The “Ultra Open” design is a real shift from the norm. Instead of cramming a speaker into your ear canal, the cuff-style shape sits comfortably alongside your ear, not inside it. That means you can hear your music or podcast clearly—but you don’t lose awareness of what’s happening around you. This is a big deal if you’re in a city, traveling, or just sick of missing your name when your coffee order’s called.
- OpenAudio™ Technology: Channels rich, immersive sound toward your ear while keeping you connected to the outside world.
- Battery Life: All-day listening with up to 7.5 hours per charge—more than enough for long commutes or back-to-back meetings.
- Sweat and Weather Resistant: Built to handle whatever you throw at them. LISA’s schedule isn’t “nine to five,” and neither is yours.
- Touch Controls: Adjust volume, answer calls, or skip tracks with a tap. No fumbling with your phone.
Form Meets Function
Most “fashion” headphones sacrifice sound, comfort, or both. Not here. The bold cuff design actually works—comfortable for hours, secure during a workout, and just unique enough to get noticed (without looking ridiculous). The finish—deep black and metallic chrome—mirrors LISA’s Alter Ego visuals, and her star emblem is stamped right on the hardware. It’s not subtle, but that’s the point.
LISA’s Real Input: Not Just a Poster Child
Let’s be real. A lot of big brands slap a celebrity name on a product and call it a day. LISA went further—she worked directly with Bose’s design team, pulling inspiration from her Alter Ego album and her own stage persona. The color gradient, the glossy finish, even the placement of the star emblem—they’re all there by her request.
“After falling in love with the Ultra Open Earbuds, I wanted to bring my fans a reimagined design that is as bold as my music and style. Music and fashion are how I express myself, so creating a custom pair was such a natural fit and evolution of my partnership with Bose.”
This isn’t the first time LISA has set trends beyond the stage. Whether it’s high-end fashion partnerships or pushing new tech on tour, she’s built a rep for showing up where it matters—and her fans know it.
A Launch That Actually Put Fans First
The Pop-Up Experience
Bose launched these earbuds with a one-day pop-up at 8175 Melrose Ave. in Los Angeles on May 10, 2025. This wasn’t just a store; it was a full-on LISA universe, complete with art installations, immersive sound zones, and exclusive merch. Fans got the first shot at buying the Bose × LISA Ultra Open Earbuds—two per person, and only while supplies lasted. No endless lines for the sake of a headline—just access for the people who actually care.
Attendees could explore different zones inspired by LISA’s album visuals, grab limited edition Bose × LISA swag, and sample treats. The environment echoed the bold, chrome-heavy themes of her solo career, making it more experience than commercial.
Sweepstakes with Real Value
Instead of the usual “tag and share for a chance at nothing,” this launch included a sweepstakes with some actual teeth. Anyone who bought the earbuds at the pop-up or online between May 12–17 could enter to win:
- An all-expenses-paid trip for two to Los Angeles
- A personal meet-and-greet with LISA during a special event July 12–13, 2025
- A limited “Crystal Edition” set of the Bose × LISA Ultra Open Earbuds, decked out with gold and crystal-encrusted star details
Twenty fans got chosen for this once-in-a-lifetime experience. And, unlike most contests, you didn’t have to buy to enter—mail-in entries were accepted too.
Why This Matters—Beyond Marketing
Bose is at a crossroads as a brand: sixty years in, and still trying to innovate. The LISA collab isn’t just a marketing play—it’s proof that audio brands can team up with real creators to deliver products that stand out in a world flooded with generic “influencer” noise.
For LISA, this is a chance to bring her fans into her universe in a tangible way. For Bose, it’s about connecting to a younger, style-savvy audience without dumbing down their technology. For fans? It’s the opportunity to own gear that isn’t just another plastic pair of earbuds, but something with intent, identity, and function.
Product at a Glance
- Price: $399
- Availability: First at the LA pop-up, then online worldwide
- Design: Cuff-style, metallic chrome/black gradient, LISA’s star emblem
- Key Features: OpenAudio tech, all-day comfort, touch controls, weather-resistant
- Limited Edition: Yes—supplies are genuinely limited, not just “limited” as a marketing ploy