Former Turner Animation Chief Marketing Officer Brenda Freeman will join DreamWorks Animation as the studio’s new head of television marketing. Freeman, whose extensive experience in kids television includes marketing strategy and vision for Turner’s top-ranked station Cartoon Network, will spearhead global marketing efforts for DreamWorks’ growing TV business.
“Brenda’s vast experience in the branding, marketing and distribution of family and kids programming will be invaluable as we continue to grow our television division,” said DreamWorks Animation Chief Marketing Officer Dawn Taubin. “We are thrilled to have such a veteran of the industry join our team.”
An accompliNickelodeon and MTVN Kids and Family Group. In this position, marketing efforts for the media brands Nickelodeon, Nick Jr., Noggin, The N, NickToons Network, and Nick at Nite, as well as Nickelodeon magazines and Nick Digital businesses.
Prior to that, Freeman served as vice president of consumer marketing for VH1, where digital marketing for the network, and the digital networks VH1 Classic and VH1 Soul. Before joining MTV Networks, Freeman was executive director of marketing and special events for ABC Radio Networks, where Germany and Planeta Junior in Italy, Spain and the Mediterranean, DreamWorks Animation’s television presence spans multiple platforms and continents.
