Exhibiting constant reverence for the culture, Monster Energy launches its “50 Sips” in celebration of Hip-Hop’s 50th anniversary. The beverage and lifestyle company proudly presents a fascinating conversation between Grandmaster Caz, MC Sha-Rock, Bun B, Scar Lip, Symba, Risk, NEMS, DJ Stakz, and Bboy Moy—and it’s exclusively available to view in its entirety HERE.
Watch a teaser of the clip HERE.
Produced by Monster Energy, the 90-minute piece traces the 50-year history of hip-hop from the perspectives of rappers and various cultural figures who live and breathe the lifestyle.
Beyond a central roundtable-style chat with Grandmaster Caz, MC Sha-Rock, Bun B, Scar Lip, Symba, Risk, NEMS, DJ Stakz, and Bboy Moy, it also notably includes N.O.R.E and DJ EFN from Drink Champs, and Cipha Sounds and Peter Rosenberg from Juan Ep is Life.
The discussion follows hip-hop from its inception on the streets of New York through key pillars. At the same time, it examines what it means to be an MC, the role of a DJ, break dancing, and, of course, graffiti.
The conversation delivers unparalleled insight from hip-hop icons who have lived it. They open up about various seminal memories, influences, and inspirations as well as pondering what might be next for hip-hop over “50 Sips.”
Stay tuned for more information and announcements from Monster Energy coming soon.
