With profound sadness, Burrell Communications Group announces the sudden and untimely passing of one of the agency’s cornerstones. Linda Jefferson, senior vice president of Group Media Services, passed away last week after a short illness.
Jefferson began her career with Burrell in 1984, and in her nearly 40-year tenure firmly establi
Jefferson was highly regarded for her insightful perspectives on Black American touchpoints, the ever-evolving media landscape and new and emerging media, specializing in branded integrations, partnerships and analytics. Her distinctive professional accomplishments and acumen throughout her career promoted not only a greater understanding of the Black consumer market, but also helped fuel its growth. She spearheaded the development of integrated communications strategies at Burrell, and led strategic communications planning and buying on Burrell’s Comcast, American Red Cross, Procter & Gamble, McDonald’s, General Mills, Toyota and Cocoa-Cola accounts, to name a few. Linda was also a proud member of the agency’s Culture Team. Prior to joining Burrell, Jefferson was an international media planner at Tatham-Laird & Kudner (Chicago) with responsibility for global banking and real estate clients. She began her career at J. Walter Thompson advertising in 1978, where Memorial Services and a Celebration of Life will be held on Friday, June 17th at Cosmopolitan Community Church, 5249 S. Wabash Ave. in Chicago. The wake will begin at 10:00 a.m. CT, followed by the Memorial Service at 11:00 a.m.
