Brett Dismuke is a seasoned entertainment executive and producer with over 30 years of experience spanning marketing, content production, distribution, and leadership in the film and television industry. He has built a distinguished career championing authentic and diverse Black storytelling, producing acclaimed independent films, and nurturing new talent while serving in pivotal roles across the media landscape. Currently, Brett Dismuke holds the title of General Manager and Head of Content for AMC Networks’ ALLBLK and WE tv, where he oversees the creative and strategic direction of both platforms, curating groundbreaking programming and driving forward the expansion of original, culturally resonant content.
Brett Dismuke: Architect of Modern Black Entertainment
Dismuke stands as a driving force in transforming the landscape of Black-led storytelling across television and streaming. At ALLBLK, he develops acclaimed original series like A House Dividedand Double Cross, elevating inclusive voices and building the service into a premier destination for Black audiences. At WE tv, he maintains the momentum of unscripted reality blockbusters, such as the enduring “Love After Lockup” franchise, carefully balancing the needs of cable and streaming viewers.
Visionary Leadership and Expanding Influence
Marked by an unwavering commitment to cultural authenticity and representation, Dismuke’s leadership ensures that both ALLBLK and WE tv continue to innovate and thrive. He drives content strategy, acquisition, and development—providing platforms for underrepresented stories and fostering a community for diverse creative voices.
Championing the Next Generation of Creatives
With hands-on experience producing over 80 independent urban films at The Swirl Group and orchestrating talent competitions in partnership with organizations like the American Black Film Festival, Dismuke is a mentor and advocate for rising Black creatives. His dedication ensures that ALLBLK and WE tv serve as incubators for new talent, both on screen and behind the camera.
Redefining Black Storytelling in Streaming
Dismuke is motivated by the mission to redefine Black entertainment: curating programming that spans the full spectrum of Black experiences and consciously shattering stereotypes. Under his leadership, projects like Wicked City (renewed for a third season) and innovative unscripted series such as Deb’s House debuting this summer bring complex, empowering narratives to the forefront.
Facing and Overcoming Industry Challenges
Balancing cable and streaming requires adept navigation of distinct audience expectations, formats, and market pressures. Dismuke keeps content exclusive and relevant, adapts to the evolution of viewer habits, and strategically allocates resources to ensure both growth and authenticity. His approach enables ALLBLK and WE tv not just to survive in a crowded media environment but to significantly expand their impact.
The Future: Growing the Legacy of Black Content
Looking ahead, Dismuke’s ambitions include expanding the slate of original scripted and unscripted shows, launching new franchise hits, and positioning ALLBLK as the premier global platform for Black stories and creatives. He aims for continued growth through exclusive, thought-provoking programming and accessible talent development pipelines—ensuring Black-focused entertainment is a cultural and commercial force that uplifts, empowers, and reflects the full reality of Black life in media.