Christian music is making waves in mainstream charts, proving its appeal beyond traditional audiences. Industry shifts are reshaping how we view faith-based music.
In a surprising turn of events for the music industry, Christian and Gospel music have seen a remarkable increase in popularity, even as overall music streams decline. According to Luminate’s 2025 Midyear Report, this genre is captivating new listeners, primarily driven by a youthful and engaged audience. Artists such as Forrest Frank, Brandon Lake, and Elevation Worship are resonating particularly well with a demographic that’s predominantly female and millennial. For the first time in over a decade, two contemporary Christian songs have made it into the Billboard Hot 100’s all-genre Top 40, placing them alongside mainstream hits.
The evolving landscape of Christian music is further evidenced by the nominations of traditionally secular artists like Jelly Roll, Killer Mike, and TI in Christian categories at the upcoming 2026 Grammys, highlighting the genre’s expanding influence and blurred lines.
Holly Zabka, president of Provident Entertainment, a division of Sony Christian music, notes that Christian music stands apart from other genres, not solely defined by its sound but by its lyrical content. This flexibility allows for a diverse range of styles, including rap, hip-hop, rock, and country, appealing to a broader audience. Zabka expressed her intention to sign artists who can transcend the confines of traditional Christian music, aiming for quality that stands shoulder to shoulder with popular secular offerings.
Historically, contemporary Christian music faced criticism for its lack of originality, often seen as a diluted imitation of secular sounds. However, Zabka asserts that there’s been a significant improvement in production quality. She explains that in a competitive digital space, Christian music must offer authentic artistry rather than just be a “lesser version” of mainstream music.
Chris Brown of Elevation Worship humorously acknowledges that while imitation is part of the creative process, the genre has evolved to embrace a wider variety of styles compared to previous decades. Similarly, Lauren Daigle, a two-time Grammy winner, emphasizes the newfound artistry and expression within Christian music, which reflects a more diverse range of experiences and emotions.
Zabka identifies this moment in Christian music as a “perfect storm,” attributing its success to both the accessibility of streaming and social media, which have democratized music discovery. She also notes a resurgence of interest in faith, particularly among young people, as a contributing factor to the genre’s growing popularity.
While the number of Americans identifying as Christian has dropped, recent studies indicate that this decline may be stabilizing. A new generation of millennial and Gen Z Christian influencers is emerging, eager to connect with their peers.
Zabka highlights a shift toward more authentic songwriting, where themes of struggle and hardship are prevalent, making the music relatable. This evolution allows listeners to find hope and connection in the lyrics, as opposed to the simplistic messages of the past.
Daigle points out that artists like Lake are achieving significant success, performing in large venues, which underscores the rising appeal of Christian musicians. She believes that many individuals are drawn to the genre for its ability to provide strength and truth amid the complexities of modern life.
Brandon Lake, who has received multiple Grammy nominations, emphasizes the core purpose of Christian music: to foster genuine connections between listeners and their spirituality. He believes the current trend in Christian music reflects a deeper, more meaningful engagement with faith.
Jelly Roll echoes this sentiment, suggesting there’s a revival happening in America, where the Gospel is being presented in a more approachable manner. He expresses gratitude for the way the message is being conveyed today, free from the condemnation often associated with organized religion.
This moment in Christian music feels like just the beginning, with hope for further crossover into mainstream genres. As artists continue to break barriers, the future looks bright for faith-based music in today’s diverse musical environment.
