Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, announced today the promotion of Cindy James to the position of General Manager of the company’s North American operations.
“I have worked with Cindy for the past five years and am incredibly proud to elevate her to the well-deserved position of General Manager for Virgin Music Group North America,” said Jacqueline Saturn, President of Virgin Music Group North America and EVP of Global Artist Relations.
“Cindy has been instrumental in providing leadership and insights across the ever-evolving landscape of our business. Having worked in offices in Australia, London, NY, and LA, has amassed incredible global knowledge, commercial expertise, and invaluable relationships that will help take our artist and label partners to the next level.”
Cindy most recently served as Senior Vice President and Head of Commercial Marketing for Virgin Music. She joined the company as Head of Commercial Marketing for Caroline in 2019 before Caroline transitioned into Virgin Music Label & Artist Services in 2021.
Cindy James commented, “There has never been a more exciting time to be part of the independent music community than right now. I’m looking forward to working alongside Jacqueline to continue building upon our important work as a key partner to the visionary entrepreneurs on our roster.”
Prior to Virgin, James has held senior roles within streaming, marketing, digital, and partner development at Island Records and Sony Music Entertainment, and most notably pioneered Sony’s streaming strategies from offices in Sydney, London, and New York.
James began her career learning the business through various positions as a promoter, tour manager, freelance music journalist, and record store manager.
Cindy is based in Virgin Music Group’s global headquarters in Los Angeles.