CIROC Ultra Premium Announced as the Official Vodka of the 2013 Tribeca Film Festival

CIROC ® Ultra Premium Vodka is the official vodka of the 2013 Tribeca Film Festival and will be featured at all events, including the much-anticipated movie release celebration for “Trust Me” directed by and starring Clark Gregg and featuring Sam Rockwell, William H. Macy, Felicity Huffman, Allison Janney and Amanda Peet.Throughout the next 10 days, filmmakers and industry leaders will be treated to specialty CIROC cocktails at the festival’s most coveted events including the Opening Night Party, ESPN Sports Film Festival, the Women’s Filmmaker Brunch and the closing night celebration. In addition to its annual programming slate, CIROC will also toast the stars of “Trust Me” following its world movie premiere.”CIROC Vodka and I are very excited to support the Tribeca Film Festival in its mission to celebrate film by connecting fans and filmmakers through their shared passion for storytelling,” said Sean “Diddy” Combs. “Celebration is at the heart of our brand and we appreciate the opportunity to showcase this passion through partnerships like TFF.”The vodka brand continues to be a strong advocate of the arts. In addition to its most recent partnership with the Sundance Film Festival, during the 2012 holiday season CIROC Vodka partnered with Esquire to challenge aspiring filmmakers with the CIROC’Ultra-Premium Cut’ contest. The filmmakers were tasked to create a CIROC social responsibility advertisement focusing on safe celebration. The winner’s commercial aired on national television on New Year’s Eve and can be viewed at: https://bit.ly/CirocFY13NYEConsumerCommercial