Coleman Insights announced today a series of studies that will provide deeper insights into the impact of different programming tactics, as measured by Arbitron’s Portable People Meter (PPM). The comprehensive results of the studies will be released in a series of reports called “The Coleman
Insights PPM Series: Mapping the DNA of PPM.†This series will be the most comprehensive
look to date at how PPM reports the responses of radio audiences to different programming
elements.
“Some in the industry have already made proclamations of what works and doesn’t work
in a PPM world without rigorous analysis of the data,†said Coleman Insights president Jon
Coleman. “The series will be based on extensive reviews of the huge quantity of data generated
by PPM. Since there is a high level of uncertainty when PPM comes to a market, we will help
ease some of that anxiety with real information on how listeners respond to different
programming elements.â€
At least four major studies will be released throughout 2008, with the first report to be
issued later this month. The studies will be released for free to the industry via online
presentations, report downloads and coverage in the industry press.
