Cox Media Group (CMG) announced today that it signed a new multi-year agreement with Comscore (NASDAQ: SCOR) for CMG’s TV stations.
Comscore provides reliable and comprehensive cross-platform viewership measurement and advanced audience insights. CMG is an industry-leading media company with 64 TV and Radio stations across the U.S.
“We’re excited to expand our relationship with Comscore and welcome competition and alternatives for television audience measurement data,” said Dan York, CMG’s President & CEO. “To ensure that we best serve our viewers, clients, and communities, it’s critical that we have stable and accurate data and deep audience insights. Comscore, with its massive scale and granularity, provides a robust platform where station ratings are counted with no zero cells, which is great news for our advertisers.”
“As a leader in market-level measurement, Comscore is proud to be the trusted provider for Cox Media Group. Comscore’s peerless TV measurement – down to the zip code level – will allow CMG to showcase the full value of its content and maximize outcomes for its advertising partners,” said Steve Bagdasarian, Comscore Chief Commercial Officer.
Comscore is first-to-market with cross-platform deduplicated, unified measurement at a person-level and incorporating all local markets. Comscore is built from the ground up using big data, with one seamless methodology, for measurement at the household, zip code, market levels (all 210 local markets), and nationwide.
