While another March Madness season has just wrapped up, marketers are looking ahead to the major global tennis tournaments: the French Open, Wimbledon, and the US Open. In 2025, Westwood One will premiere coverage of Tennis Grand Slam Tournaments via daily reports.
This week’s Cumulus Media | Westwood One Audio Active Group® blog highlights tennis reports on AM/FM radio, examining why sports play-buy-play listeners are more engaged than the TV audience and more likely to make major purchases.
AM/FM radio listeners are far more engaged with sports and tennis, which generates greater advertising effectiveness and impact
The audience for tennis reports on AM/FM radio audience is younger and more likely to be employed and have kids in bigger households versus the TV audience
AM/FM radio tennis report audiences deliver consumers who are in the market across key consumer categories
Tennis report AM/FM radio listeners are more likely to influence other consumers, extending commercial impact beyond ad exposure
#tennis #radio #reports #amfm #listeners
