Cumulus Media (NASDAQ: CMLS) has enhanced its suite of creative resources with the addition of SPECai, an award-winning AI-powered spec spot production technology. This expansion is part of the Cumulus Creative Concierge, a full-service creative resource that provides advertisers with high-quality, custom commercial production.
By integrating SPECai, Cumulus Media equips its local advertising executives with a diverse set of tools, blending expert-driven creative production with the efficiency of AI-generated content.
SPECai utilizes cutting-edge AI to generate fully produced spec spots in English and Spanish, including regional accents, enabling Cumulus Media account executives to deliver engaging, high-quality ads to advertisers in seconds. This addition reinforces Cumulus Media’s commitment to providing innovative, results-driven creative solutions for advertisers nationwide.
Dave Milner, President, Operations, Cumulus Media, said: “Creative is the key to successful advertising, and SPECai gives our sales teams a powerful tool to bring ideas to life instantly. By generating high-quality spec spots in seconds, AI helps advertisers quickly hear how their message could sound on our stations.
At the same time, our full-service creative team continues to craft custom campaigns designed for maximum impact. Together, these resources ensure that our advertisers get the best of both worlds—speed and innovation through AI, plus expert-driven storytelling that makes their brand stand out.”
