Four-Week Campaign Takes Fans Backstage With Personal Stories From Mäneskin on the Making of “Honey (Are U Coming?)”
Cumulus Media (NASDAQ: CMLS) announces the launch today of the tenth installment of its exclusive multi-part audio series, Your Music First, featuring Arista Records recording artist, Mäneskin.
The campaign will air over the next four weeks on Cumulus Media’s Rock and Alternative radio stations across the U.S. and will share personal stories and insights from Mäneskin, the critically acclaimed four-piece Rock band from Rome, Italy.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Mäneskin is the rare current band able to channel old school glam into their music through powerful hooks and rock star personalities. Thanks to our partners at Arista Records, that personality will get showcased to our audience through the band’s own words – exclusive to Your Music First.”
Mäneskin said: “Between the melancholic parts, the up tempo and dancy energy of the song, we love the strong contrast this song brings. It talks about the fear of the unknown, through the sadness that is portrayed in the lyrics. Also, the need of adventure, discovering something new and bringing someone special into a new place of hope and finally salvation. We want to thank Cumulus for actively supporting our music and vision, this means to us – much love!”
Cumulus Media debuted the high-profile Your Music First campaign in February to highlight new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats.
The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.
Previous Your Music First campaigns have featured Valory Music Co. recording artist Thomas Rhett’s “Angels (Don’t Always Have Wings),”Republic Records recording artist Shania Twain’s “Giddy Up!,”Capitol Records Nashville recording artist Darius Rucker’s “Fires Don’t Start Themselves,” Thirty Seconds To Mars’ “Stuck,” Atlantic Records recording artist Janelle Monáe’s “Lipstick Lover,” Broken Bow Records recording artist Lainey Wilson’s “Watermelon Moonshine,” Warner Music Nashville recording artists Dan + Shay’s “Save Me The Trouble,” Atlantic Records recording artist Gucci Mane’s “There I Go.”
