Cumulus Media (NASDAQ: CMLS) announces the launch this week of the latest installment of its original multi-part audio series, Your Music Plus, featuring an exclusive look behind multi-platinum band, Shinedown’s new single, “Three Six Five.”
The audio series brings listeners up close and personal with Shinedown vocalist Brent Smith, who shares insights on the making of “Three Six Five” and what is on the horizon for the chart-topping band. The new Your Music Plus feature runs for the next eight weeks on Cumulus Media’s Hot AC stations across the U.S.
Shinedown is known for its creative dynamism that transcends boundaries, with over 6.5 billion global streams, a record-breaking 21 #1 Rock hits, 15 platinum and gold singles, platinum, or gold certification for all of their albums, 10 million albums sold worldwide, and major media acclaim.
The timely and honest messages behind their chart-topping songs resonate with their passionate global audience. With high-octane live shows, an explosive Rock ‘n’ Roll spirit, thought-provoking lyrics, and a melodic sensibility, Shinedown continues its musical journey with the release of “Three Six Five.”
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “Cumulus Media is delighted to launch the next Your Music Plus campaign at our Hot AC stations with Shinedown’s emotional anthem, “Three Six Five.”
“Three Six Five” captures the journey of grief and remembrance in a positive light that will connect with listeners everywhere. To further enhance the Your Music Plus experience for our audience, Shinedown’s Brent Smith provides exclusive content about the creation of the song and the band’s upcoming plans.”
Tim Dalbec, VP Promotion, Atlantic Records, said: “We are so excited for listeners to get an inside look at the creation of Shinedown’s new single, “Three Six Five”, through Cumulus Media’s Your Music Plus campaign. The song embodies Shinedown’s authentic style, delivering both inspiration and healing. We’re thrilled for Cumulus Media listeners to connect with Shinedown, experience “Three Six Five”, and learn more about the band’s Dance, Kid, Dance Tour, kicking off in late April.”
Your Music Plus highlights new music in a unique way by sharing with radio listeners the thoughts of the biggest stars in different formats in a series of revealing and exclusive vignettes across AC, Alternative, CHR, Country, Hot AC, Rock and Urban formats. The shows feature artist commentary on the song, with artists presenting different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.
