Jack Daniel’s Tennessee Honey and Roc Nation announce the launch of Neighborhood Flavor, a campaign highlighting the roots of today’s popular music artists. Through this partnership, DJ Mustard, Santigold and Mayaeni will return to their hometowns, to celebrate the place where it all began. Each artist will provide a glimpse into their journey from their hometown to superstardom, inviting fans to experience the neighborhood that helped influence who they are today.
“My hood in Los Angeles played a major part in making me who I am today,” says DJ Mustard. “I’m excited to pay tribute to the place that raised me and always shows me so much love. ”
Neighborhood Flavor will kick off on August 27, in Detroit, Mayaeni’s hometown where
