iHeartMedia recently celebrated new music and artists alike with special programming, including the latest ‘On The Verge’ artist and World Premiere debuts.
iHeartMedia named Drew Baldridge as its latest ‘On The Verge’ Country artist with his single “Tough People.”.” iHeartMedia’s ‘On The Verge’ program helps build awareness for up-and-coming artists through its radio airplay reach and historically, all ‘On The Verge’ iHeartCountry artists have charted in the top 30, with the large majority landing in the top 10 and more than half claiming the No. 1 chart slot. Success stories of ‘On The Verge’ Country artists who have reached No. 1 include Luke Combs’ “Hurricane,” Ashley Cooke’s “Your Place” and Lainey Wilson’s “Things a Man Oughta Know.”
In the last two weeks, iHeartMedia World Premiered new music from several artists, including The Lumineers’ “Same Old Song” on January 8 across all iHeartRadio Alternative stations; Parmalee’s “Cowgirl” for an exclusive 24-hours on January 9 across all iHeartCountry stations; and Mumford & Sons’ “Rushmere” on January 17 across all iHeartRadio Alternative stations.
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