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Drive Thru Interview – Redd Roxx, WBLK, Buffalo


We LOVE profiling DJs from around the country and I was really impressed with Redd Roxx’s drive. She currently works at WBLK in Buffalo and is destined for even greater success.

Where are you from?REDD ROXX: I was born, raised and currently reside in the land of the (well known national) Buffalo wing & the Buffalo Bills, none other than Buffalo, New York.How did you get started in Radio?My college career was in nursing and was completely unhappy. It just wasn’t my passion! I took a break and asked myself what did I like to do the most? I pretty much realized I loved anything based in communications. Writing, speaking, etc. so I decided to go back to school for communications & media arts and LOVED it! There, I discovered my passion for broadcasting. I learned the basics at our college radio station and decided to try and intern for the largest Hip Hip and R&B station in Western New York, Power 93.7 WBLK.After some persistence, I finally landed an interview with the promotions department and the rest was history! DJ Supreme was the evening Radio DJ at the time, he took me under his wings and taught me basically all that I know today. For that, I’m forever indebted. My Program Director at the time, Chris Reynolds gave me a shot at overnights and I worked my up to finally landing my own radio show and been at it ever since!What Radio DJs or people in the industry do you most admire?Of course, I love the greats like Angie Martinez whom I admire her longevity in this industry because it can be tough for us women and very unpredictable. Angela Yee is dope, I admire her growth and ability to evolve. I met TT Torrez while MiAsia Symone, I’ve literally watched her grind from the ground up and stereo around 13 years old and believe it or not, I still have it until this day.Anything else?I just want to say to anyone out there hoping to get into radio…it’s HARD, but with persistence, patience, and dedication you CAN and WILL do it. Don’t ever give up that dream! Build relationships, connections and never stop working on your craft. I did it with almost every set of odds against me, so it can most definitely be done. Never stop grinding!- Radio ReddRoxxreddroxxbooking@gmail.com 

Kevin Ross
Kevin Ross
Kevin Ross is the CEO of The Industry Dot Biz. He is a music and radio industry vet who has been a programmer and a radio host in several markets like Atlanta, Denver, Los Angeles, and more. He started The Industry Dot Biz in 1995 as a voice for Black industry executives to have a voice in the industry. Ross is a musician, writer, voice talent, and author. The Industry Dot Biz is currently the largest urban industry trade and site.

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