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In a brazen act of theft, two individuals were caught on video stealing approximately $1,600 worth of high-end perfume from the Ulta Beauty store in Collierville, Tennessee. The incident occurred last Thursday afternoon, marking yet another incident in the ongoing trend of retail theft affecting stores nationwide.
Surveillance footage from the store shows the duo casually browsing the aisles of the fragrance section before swiftly concealing the expensive bottles. According to store employees, the suspects appeared to know what they were looking for, swiftly grabbing the most sought-after brands before making a hasty exit.
Investigators have reviewed the video and obtained clear images of the suspects, releasing them in the hopes that the public can assist in their identification. “We encourage anyone with information to come forward,” stated Police Chief Julie D. Banks. “Retail theft not only impacts the store but affects our entire community.”
The Ulta store, known for its wide variety of beauty products, has previously reported similar incidents, but this theft stands out due to its sheer value. Local law enforcement is ramping up patrols in the area and working closely with Ulta’s loss prevention team to implement additional security measures.
As the investigation continues, the community looks on with concern, hoping for a swift resolution to the case. With retail theft on the rise, both store owners and shoppers alike feel the effects, making vigilance more crucial than ever.
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