Dwyane Wade’s involvement in the launch of ARAMIS’s new fragrance, Intuition, at New York Fashion Week signals a strategic move to revitalize a heritage brand through high-profile partnerships. This event not only showcases innovative marketing but also taps into the growing trend of experiential branding, which is crucial for capturing consumer attention in a competitive market.
NEW YORK–(BUSINESS WIRE)–Heritage men’s fragrance brand, ARAMIS, officially launched its new scent, Intuition, with global ambassador, Dwyane Wade, during New York Fashion Week. The celebration kicked off with an immersive pop-up on New York City’s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a personal appearance at the interactive event, joined by his wife, actress Gabrielle Union. Later in the afternoon, Wade part
Source: Original Press Release
