Dwyane Wade’s partnership with ARAMIS for the launch of Intuition at New York Fashion Week underscores the brand’s strategic move to resonate with a younger audience through experiential marketing. This initiative not only elevates ARAMIS’s presence in the competitive fragrance market but also leverages Wade’s influence to drive meaningful engagement.
NEW YORK–(BUSINESS WIRE)–Heritage men’s fragrance brand, ARAMIS, officially launched its new scent, Intuition, with global ambassador, Dwyane Wade, during New York Fashion Week. The celebration kicked off with an immersive pop-up on New York City’s iconic High Line, where guests explored the story behind the fragrance through scent, sound, and design. Dwyane Wade made a personal appearance at the interactive event, joined by his wife, actress Gabrielle Union. Later in the afternoon, Wade part
Source: Original Press Release
