Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S. today announced the launch of Boston’s newest radio station – BIG 103, “Music Unlead,” effective immediately. The variety hits station on 103.3 FM will boast a vast music library spanning multiple music genres from the 1980’s 1990s and 2000s and feature artists like Guns N’ Roses, Prince, Journey, Madonna, Pearl Jam, The Notorious B.I.G., AC/DC, Britney Spears, and Blink-182, among others.
“As we continue living through one of the most challenging times in our country and the world, we are committed to providing comfort by delivering optimistic and entertaining content to our listeners,” said Mark Hannon, Regional President and Market Manager, Entercom Boston. “BIG 103 will be a straight-forward, no nonsense sanctuary for fans focused on great music and artists, accented with an irreverent tongue-in-cheek approach that reflects the spirit of our city.”
In addition to the expanded music library, BIG 103 will also feature limited interruptions during its on-air programming through the “2-Minute Promise,” which will not stop the music for more than two minutes at any given time. To further focus on the music, artists, and attitude that will define the station, it will initially launch without DJs.