HYBE America just landed a heavyweight in Ethiopia Habtemariam as its new President of Music. She’s poised to redefine the company’s growth strategy and artist development.
HYBE America has announced the appointment of music industry veteran Ethiopia Habtemariam as its new President of Music. Previously at the helm of Universal Music Group’s Motown Records, Habtemariam is set to play a key role in advancing HYBE America’s long-term strategy, focusing on A&R and artist development across its various labels.
Based in both Los Angeles and Atlanta, Habtemariam’s dual location positions her strategically within the evolving music scene. Atlanta, her hometown, is a global hip-hop hub, which aligns with HYBE’s interests following its acquisition of Atlanta-based Quality Control in 2023. She will report to Isaac Lee, Chairman and CEO of HYBE America.
Isaac Lee praised Habtemariam, stating, “Ethiopia is a once-in-a-generation leader whose impact on artists, songwriters, culture, and the music business is undeniable. Her vision, taste, and strategic insight make her uniquely suited to help shape the next chapter of HYBE America, as we continue building a future-facing entertainment company centered on artists and fans.”
Habtemariam’s tenure at Motown lasted from 2021 to 2022, during which she engineered a significant partnership between Motown and Quality Control. This collaboration fostered the careers of prominent artists, including Lil Yachty, City Girls, Migos, and Lil Baby, among others.
Her music industry journey began as an intern at LaFace Records and spans more than two decades with various roles at Universal Music Group, including positions at Universal Music Publishing Group and Capitol Music Group. She has collaborated with a multitude of notable artists such as Chris Brown, J. Cole, and Justin Bieber, showcasing her extensive network and influence in the industry.
Habtemariam’s new role will see her maintain a close working relationship with UMG, given the longstanding partnership between the two organizations. She expressed her admiration for HYBE America, stating, “I’ve long admired how HYBE America approaches artists, fans, and the future of entertainment. This is a company building with intention and investing for the long term while staying deeply connected to culture. I’m excited to contribute my experience as HYBE America continues to shape what’s next for music on a global scale.”
Quality Control Music CEO Pierre ‘P’ Thomas shared his enthusiasm about working with Habtemariam again, noting their history of pushing boundaries in the industry. COO Kevin ‘Coach K’ Lee echoed this sentiment, reflecting on their shared journey in Atlanta and the legacy they continue to build.
This strategic move aligns with the ongoing evolution at HYBE America, which has been actively pursuing growth and expansion since its acquisition of Scooter Braun’s Ithaca Holdings in 2021. With Braun stepping down as CEO last summer, the company is reorienting itself, having recently launched several ventures, including a globally-focused label services division and collaborations with various entertainment entities.
