Atlanta radio just got a shot of adrenaline—Ferrari Simmons is the new Assistant Program Director at 96.1 The Beat is headed for greater success.
If you know Atlanta radio, you know Ferrari: he’s been on the grind, from the mic to the streets, reps the culture and puts in the work. Now he’s moving up, and if you’ve ever heard “Rari at 2” in your afternoon, you know he’s earned it.
What does this mean? Ferrari’s not just spinning tracks—he’s helping shape the sound of the city, mentoring talent, and making sure The Beat stays sharp and authentic. His fingerprints are all over the energy and edge Atlanta listeners expect.
“I’m hyped to keep building with a team that gets what Atlanta’s about,” Ferrari says. “Radio’s in my blood and this city made me. I’m just getting started.”
Ferrari still holds down his slot weekdays from 2-7pm with YouKnowBT and co-hosts “The Baller Alert Show” podcast, so he’s not stepping away from the fans—he’s doubling down.
If you’re tired of recycled playlists and out-of-touch programming, pay attention. With Ferrari helping call the shots, 96.1 The Beat is primed to keep its spot as Atlanta’s realest station for Hip Hop and R&B.
