Forbs West is reshaping artist development with a passion-driven approach. His insights are a masterclass for anyone in the business.
In a recent conversation, Forbs West shared insights from his journey in the music industry, emphasizing the importance of personality, determination, and integrity. As the founder of FORBZ Management Inc., a boutique artist development firm, Forbs manages a diverse roster of clients from Los Angeles to New York City. His approach is uniquely tailored, focusing on building genuine relationships with artists while fostering their individual brands.
When asked about what drives him, Forbs highlighted the significance of energy over intelligence or even integrity. He believes a vibrant personality is key in the industry. “Intelligence is just the icing on the cake,” he remarked, stressing that character often shines brighter than mere smarts.
Reflecting on his early days, Forbs credits his parents for steering him toward college radio, a pivotal moment that set the foundation for his career. While peers pursued typical college experiences and fraternities, Forbs found his community at WTUL, a college radio station that ultimately opened doors to the music business. He also recalled his initial management experience with a client named Jank Setup, marking the start of his journey in artist management.
If he could offer advice to his younger self, it would be to embrace resilience and stay determined. “Never give up and have strong poise, determination, grit, and persistence,” he noted. This mantra seems to resonate through his work ethic today.
When discussing the qualities he values in friendships, Forbs mentioned that his closest friends possess a unique drive. They’re not just passionate; they are deeply motivated about their interests and causes. This shared ambition reflects the collaborative spirit he encourages within his client roster.
Looking to the future, Forbs expressed a visionary idea about creating a music industry travel agency specifically for artists. This platform would enable musicians to easily plan their tours, with all expenses covered through a simple app. It’s a concept aimed at ensuring artists can thrive, enjoy their careers, and successfully navigate the complexities of touring.
